Search Engine Ranking

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Search Engine Ranking

Search engine ranking is a complicated beast for many internet marketers, but it doesn’t need to be.  Here is an easy step-by-step on page optimazation guide you can use to tame the beast, starting at the top of your main page:

1.  Insert a heading tag that uses your keyword or keyword phrases.  This tag should be an H1 tag (or in other words, uses bigger and bolder text than normal body text).  Search engines place more importance on H1 tags, so you must emphasize your heading tag.

2.  Keep in mind that heading sizes range from H1 – H6.  H1 is the largest text. 

3.  Following your header, you place your introduction which describes your main theme of your page.  Never optimize your home page for more than one theme, or you will weaken your search engine ranking potential.  In your introduction section, include several of your top keywords and keyword phrases.  You may repeat your top 1 or 2 keywords a couple of times and you may include other keyword terms too.  Make it read well and sound naturally for your visitors. 

4.  Use additional paragraphs to get deeper into detail, using words related to your keyword.

5.  As you go into detail about your topic, and as you include additional paragraphs, use smaller headings.

6.  As you create a link listing, use a brief description of each link using keywords and keyword phrases in the text.  These links should link to quality content on your site relating to your theme and the keywords used in the link description.

7.  Always use your keyword and/or keyword pharases in your closing paragraph.  Keep in mind your goal is not to stuff your page with keywords, but to sprinkle them sensibly throughout your page in key places:  your header, your closing and a sparingly in your page body.  Keyword density should not exceed 5% or you will be penalized by the search engines, resulting in poor search engine ranking or no ranking.  Avoid redundancy.

Search engine ranking can be accomplished using many different strategies and these strategies are most effective when they all work together.  Staying up to date on the latest search engine ranking algorithms and processes and modifying your pages accordingly will always keep you ahead of the crowd.

Each of these will increase-web-traffic for youby utilizing free-traffic from search engines

Tuesday, January 13th, 2009 at 3:40 pm and is filed under Search Engine Optimization Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.